Friday 5 April 2019

Extension Questions

1) Self-regulation is mentioned in this section. Research 'The Leveson Inquiry' and find out what changes this lead to in regulation of the press in the UK. Are the Daily Mail and The Guardian subject to regulation?

  • The Leveson Inquiry was a jusge-led inquiry set up by Prime Minister David Cameron to examine the culture, practice and ethics of the press. It was established in the wake of the phone-hacking scandal at the now-defunct News of the World tabloid. Lord Justice Leveson has made recommendations on the future of press regulation.
  • It looked at the relationship between the press and the public, including phone-hacking and other potentially illegal behaviour, and at the relationships between the press and the politicians.
  • 'Very powerful relationships' between politicians and newspapers proprietors which are 'more subtle' than 'explicit'


2) On page 21 we are told that "The Daily Mail, in Hall's terms" provides a "more dominant representation of events" whereas The Guardian provides "a more negotiated representation of events". The Hall referred to here is Stuart Hall. He asserts that media texts are encoded and decoded. The producer encodes messages and values into their media which are then decoded by the audience. However, different audience members will decode the media in different ways and possibly not in the way the producer originally intended. Research Stuart Hall's Audience Reception Theory and explain the 3 positions an audience can take when decoding a text.

Preferred Reading: The preferred reading is when audiences respond to the product the way the media producers want/ expect them to.

Negotiated Reading: This is when a member of the audience partly agrees with part of the product e.g. film, documentary, TV programme.

Oppositional Reading: This is when the audience are in complete disagreement with the product's message or setting.

3) On page 21 we are told that "news stories are constant disruptions of Todarov's narrative equilibrium".  Research Tzvetan Todarov's theory of narrative - explain this in ts simplest form.

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