The Big Issue - Cover Comparison (Britain) & (Bake Off)

1) How does these covers support the statement that the statement that The Big Issue is "hybrid and unpredictable"?
In the Britain cover are met with a very uncluttered cover. This is completely adverse and hybrid to the other, Bake Off cover as we are met with a largely cluttered and filled cover. In the Bake Off cover there is even to the extreme that it appears to have been drawn over is black ink. This contrasting effect gives off the assumption that the Britain cover is a much more serious cover with a more important message behind it. Whereas the Bake Off cover seems to have more of a comedy interpretation. The masthead included on all copies of The Big Issue is hybrid, we don't experience the masthead migrating however as shown, we can see the use of transparent and then white fill of the masthead. This expresses how the magazine is not afraid o be adverse and embrace a hybrid nature.

2) The Big Issue frequently makes use of intertextuality on its front covers. What is intertextuality and what evidence is there of this contained within these covers?
There is use of intertextuality in both cover arguably the strongest intertextuality being on the Bake Off cover, referring about Mary Berry, who was a presenter for the show and had left when the programme was made to move channels. We see the previously mentioned black ink drawings mention another presenter quote "Don't mention the berry" and annotation of "Berry" pointing to all the berries located on the cakes in the image. Also included is the quotation of "I'am the mighty bouche" above Niall Fieldings. Referring to the TV programme I'am the mighty boosh. This clever play on words is another example of intertextuality. We also see a hat drawn onto Paul Hollywoods head inscribed "Make Bake Off Great Again" this is blatant intertextuality linking to the American President Donald Trump and his famous but controversial campaign. The intertextuality of the Britain cover includes the mention of 'Sir David Attenborough' the face of social conscience in the UK and a clear use of intertextuality. We are also shown the shape of the United Kingdom represented by a green leaf, the intertextuality here is one that almost everyone will recognise and adds character to the cover.

3) The Big Issue is a magazine with a 'social conscience' which aims to help not only those who sell it but those who buy it. What evidence is there of their ideology on these covers?
The cover with clear reference to social issues is the Britain cover. Initially the main colour scheme is a clear reference to the stereotypical 'eco' colour of green. The top right sticker type print is making reference to the fact that it is 'Earth Day' and The Big Issue has take the opportunity of this to represent the clear social conscience. David Attenborough is also used, he is the perfect example and everyone associated him with the act of saving the planet, as well as social conscience.


4) Magazines commonly reflect celebrity culture. What is celebrity culture and to what extent do these covers suggest that this is relevant to The Big Issue?