1) How do the covers of Lego and Romesh support the statement that The Big Issue is "hybrid and unpredictable"?
The covers of Lego and Romesh supports that The Big Issue is a hybrid and unpredictable magazine.The Big Issue is highly unusual in being defined by its contribution method: street sales by vendors. Thus, though it shares some content and style conventions of more mainstream magazines - especially lifestyle magazines, political magazines and entertainment magazines - it is free to challenge these and does not rely on being recognisable on retailers' shelves. This allows it to move its masthead around, not carry a barcode and completely change the style of front cover from one issue to the next. It still completely change the style of the front cover from one issue to the next. It still retains basic magazine conventions - a cover image, cover lines, a masthead, a sell line and date line, but its content is hybrid and unpredictable.
2) The Big Issue frequently makes use of intertextuality on its front covers. What is intertextuality and what evidence of this is contained within the Lego and Romesh covers?
Intertextuality is included in both covers. We are met in the Lego cover with a character from 'The Lego Movie' anyone who has watched the film will understand this and will also recall that 'Emmet' as the character is supposedly 'overly normal', this is a reference to the greater population who may be reading and trying to apply whats inside the article to them. Intertextuality is also used subtly by using the two words "build" and "awesome" both being references to 'The Lego Movie' and the term "awesome" due to the song in the Lego movie 'Everything Is Awesome'. This is used together with the term 'build' a clear reference to the purpose of build.
3) The Big Issue magazine with a 'social conscience' which aims to help not only those who sell it but those who buy it. What evidence is there of their ideology on the Lego and Romesh covers?
4) Magazines commonly reflect celebrity culture. What is celebrity culture and to what extent do the Lego and Romesh covers suggest that this is relevant to The Big Issue?
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